For those of you pre-ordering (or planning to pre-order) Pokémon Black and/or White from Toys R Us, you will receive a pre-order bonus of a Reshiram or Zekrom Wall Cling (essentially a giant wall sticker). While not as cool as a figurine, it could help spruce up your empty bedroom walls. It is unknown at this time if this is exclusive to just Toys R Us or will be available for all locations.
While on the topic of Toys R Us, today also starts the Ash's Pikachu event which will run until February 13th. In addition, GameStop is also giving away the third of the legendary beasts, Suicune, tomorrow until February 7th. Both events can be downloaded to all of the fourth generation games (D/P/Pt/HG/SS).
Source:
Bulbapedia